## strengthening a company's competitive position ##

assalamualaikum.,  ***caaaaaaakkkkk***

                 Long time no see..haha., it's quite long time that I lost my update..sorry for that. okeyh now i'll share about what that i have learn in this topic which is how to strengthen a company's competitive position. for instance like, if we want to build up a business and want to successful in this field, the keyword is never imitate someone business. as we can see nowadays, most people always imitate from other business and it will be more funny because they open the business next to each other.

                 if we as a manager in the company, what we will do to strengthen a company's competitive position???? it can be strengthen from choosing the basis for competitive attack. which means that, if our rivals good in their product, we don't do a same thing. actually we can attack from buyer segmentation in order to get the title of best selling. in other side, we also can do like offer a better product at a lower price, leapfrogging competitor, pursuing continuous product innovation, and many more.

    in order to keep the company maintain their strength, they will join this strategy which are :

           1) Blue Ocean strategy
           2) Merger and Acquisition
           3) Strategic alliance
           4) Joint venture
           5)  Vertical integration strategy

            Blue Ocean Strategy means that offers growth in revenues and profits by discovering or inventing new industry segments that create altogether new demand. try to apply this method in our business in future and don't imitate someone business !!! good luck ~~~    ^_^

sharing session :)

                I'm very impress with the spirit that have in Madam Asnidar Hanim Yusof owner of the Oshima Restaurant (Halal Japanese Restaurant). She was so independent person in order to open a restaurant because from engineering course jump into business without have any knowledge. Oshima Restaurant have many challenges that occur when they want to grow up the restaurant. 

               I'm also want to open a business in the future and i'll take the experience from Madam Asnidar Hanim Yusof in order to successful. If all of you want to grab the opportunity, please make sure that you have a knowledge and experience before entering into this field. !!

 

chapter 5 (week 6)

assalamualaikum !!

          Last week lesson, we learn about the generic competitive strategies. In this chapter, we can know which company that apply those generic competitive. There are the five generic strategy :

         1) Low-cost provider
         2) Broad differentiation
         3) Focus low-cost
         4) Focused differentiation
         5) Best-cost provider
   
          Low-cost provider can be define as striving to achieve lower overall costs that rivals on products that attract a broad spectrum of buyers. For example,customer expectation in the industry have created a growing demand for low price and as a result, dell perform primary and support activities that simultaneously yield low costs and differentiated features. It same to Air Asia, Mydin, and Mcdonal's that provided a low-cost company.

           Okay ! let's we answer the question given to us in GOALS.

           PERODUA
  - Low-cost provider 

           Perodua is a second company in Malaysia that produce a car in this industry. The price is affordable and they offer a low-cost to their customer. The design can attract people to buy it especially for student because it is small in size. 


          GIANT
      - Low-cost provider.

        Giant as we know they provide a grocery product and also provide a low cost to their customer, as their trademark Great Value, Big Variety and Low Price.

       

SWOT analysis !!

Assalamualaikum everyone !!

                On Tuesday lecture, we learn about evaluating a company's resources, capabilities and competitiveness. Company's resources it can be defined in two ways which is in tangible and intangible resources. Tangible resources are those that can be touched or quantified readily is like product, technology resources, organizational resources such as the company control system meanwhile, intangible resources are those can't be touched like image, brand, skill and knowledge and so on.

                In order to know our company's capabilities and competitiveness, we must do a SWOT analysis. SWOT analysis can help our company to determine strengths, weaknesses, opportunities and threats. Indirectly we can improve our weaknesses and upgrade the strengths. If you don't believe this way, you can try in our daily life. It helps a lot. Best of luck !! Fighting !!

@ acting class :) @

                 
                     Assalamualaikum everyone !! What are you doing right now ?? Do you have take your lunch?? I'm already have a lunch. huhhuhuhuhuh~~~~ On Monday we have a tutorial class and we must acting in order to present our task about restaurant. I'm really enjoy it even it was a last minute preparation. Kak emy and i was acting as a customer to both restaurant which is in our own restaurant and in competitor restaurant. Syahir hazmi as cashier in our own restaurant and Faiqah in a competitor restaurant, Fatin as a waiters in both restaurant and Emma as a another customer.

                    It's quite challenging acting because we act in silent acting. Our main specialty dish is Tom Yam Pok Tek !! have you heard about it?? actually this is my first time heard it. Inside Tom Yam Pok Tek it's have all seafood include crab and cutlet fish. Do you want to try this dish?? it's very delicious dish. Please came to our restaurant in Dataran Nilai :)  

!!! Chapter 3 !!!

       
                           Starting our life with smile :)

                  For this week we have learn about evaluating a company's external environment. It's will come out with "PESTLE". Pestle analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis.

               PESTLE can be form as :

There are five factor to success in the industry which are :

            1) Competition from rival seller
            2) Competition from potential new entrants
            3) Competition from producers of subtitute products
            4) Supplier bargaining power
            5) Customer bargaining power



If we follow this factor and find out our rival weaknesses insyaAllah we will success in the future. To have more clarification about this factor, please visit this website :) http://www.quickmba.com/strategy/porter.shtml .. enjoy your day !!

# Robin hood #

             
               Hye !! For this tutorial session, we need to read a case study "Robin hood". This story is very interesting and full of strategic. Can you imagine how to conduct some organization without knowing the new recruit in same organization??? How to get supplies for food while the size of the band was increase ??? Robin hood did it.

               The main agenda in this story is to against the Sheriff and starting from that many ways to be done which are delegate specific tasks to his lieutenants, change their policy that "Rob the rich and give to the poor" but gaining resistance from subordinate. Strategy by strategy will implement by Robin hood, and does it success?? to know the full story of "Robin hood", read the article robin hood by Joseph Lampel.

                   Thank you !! hope we'll meet again :)