!!! Chapter 3 !!!

       
                           Starting our life with smile :)

                  For this week we have learn about evaluating a company's external environment. It's will come out with "PESTLE". Pestle analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis.

               PESTLE can be form as :

There are five factor to success in the industry which are :

            1) Competition from rival seller
            2) Competition from potential new entrants
            3) Competition from producers of subtitute products
            4) Supplier bargaining power
            5) Customer bargaining power



If we follow this factor and find out our rival weaknesses insyaAllah we will success in the future. To have more clarification about this factor, please visit this website :) http://www.quickmba.com/strategy/porter.shtml .. enjoy your day !!