Last week lesson, we learn about the generic competitive strategies. In this chapter, we can know which company that apply those generic competitive. There are the five generic strategy :
1) Low-cost provider
2) Broad differentiation
3) Focus low-cost
4) Focused differentiation
5) Best-cost provider
Low-cost provider can be define as striving to achieve lower overall costs that rivals on products that attract a broad spectrum of buyers. For example,customer expectation in the industry have created a growing demand for low price and as a result, dell perform primary and support activities that simultaneously yield low costs and differentiated features. It same to Air Asia, Mydin, and Mcdonal's that provided a low-cost company.
Okay ! let's we answer the question given to us in GOALS.
PERODUA
- Low-cost provider
Perodua is a second company in Malaysia that produce a car in this industry. The price is affordable and they offer a low-cost to their customer. The design can attract people to buy it especially for student because it is small in size.
GIANT
- Low-cost provider.
Giant as we know they provide a grocery product and also provide a low cost to their customer, as their trademark Great Value, Big Variety and Low Price.