chapter 5 (week 6)

assalamualaikum !!

          Last week lesson, we learn about the generic competitive strategies. In this chapter, we can know which company that apply those generic competitive. There are the five generic strategy :

         1) Low-cost provider
         2) Broad differentiation
         3) Focus low-cost
         4) Focused differentiation
         5) Best-cost provider
   
          Low-cost provider can be define as striving to achieve lower overall costs that rivals on products that attract a broad spectrum of buyers. For example,customer expectation in the industry have created a growing demand for low price and as a result, dell perform primary and support activities that simultaneously yield low costs and differentiated features. It same to Air Asia, Mydin, and Mcdonal's that provided a low-cost company.

           Okay ! let's we answer the question given to us in GOALS.

           PERODUA
  - Low-cost provider 

           Perodua is a second company in Malaysia that produce a car in this industry. The price is affordable and they offer a low-cost to their customer. The design can attract people to buy it especially for student because it is small in size. 


          GIANT
      - Low-cost provider.

        Giant as we know they provide a grocery product and also provide a low cost to their customer, as their trademark Great Value, Big Variety and Low Price.